ELEVATING HIDDEN TALENT.BREAKING BARRIERS.ENABLING EQUALITY

Sportainment is part of the UK-registered charity Makeebo Dreams, which breaks barriers to ensure talent gets the opportunities it deserves.

We actively scout, support, and develop undiscovered athletes, performers, and creatives, providing them with the resources to shine and achieve their full potential.

We believe that active, supported individuals are more likely to thrive. We engage with young talent, helping them shape their dreams and futures, creating personalised pathways to success. Through holistic care and consistent support, we remain a trusted presence—empowering, guiding, and building confidence to help them become the best version of themselves 

We have access to real opportunities with centres located across the UK, we are dedicated to discovering and nurturing talent from all backgrounds and situations.

The Sports and entertainment industries thrive on passion, ambition, and raw talent, but for many, the path to success feels out of reach. 

.

That’s where we step in. We provide equal access to opportunities, ensuring talent, no matter where it comes from, gets the recognition and support it deserves.

✅ Talent Scouting – Discovering future stars in sports, music, and entertainment   

✅ Development Programs Expert-led training to refine skills and potential   

✅ Industry Connections – Linking rising talent with top professionals and career pathways   

✅  Breaking Barriers – Championing fair access to opportunities while prioritizing individual well-being 

✅ Help the next generation become more positive and motivated about their futures

✅  One-to-one mentoring for every individual, ensuring long-term bespoke support and guidance 

We are a team of likeminded trailblazers—a powerhouse of industry experts fiercely committed to breaking barriers and unlocking opportunities.

Our scouting and safeguarding teams offer open invitations to children and teenagers to participate in trials across a variety of sports, including football, rugby, tennis, netball, athletics, swimming, and boxing, to name a few. But our commitment goes beyond sports—young people also have the chance to explore opportunities in acting, singing, modeling, and creative writing, with selected works published in books.

We believe that talent should have no limits, and access should never be determined by privilege. By removing barriers and creating pathways, we are empowering the next generation of athletes, performers, and storytellers to unlock their full potential.

We are taking this mission nationwide - to reach all individuals and ensure every club, team, and organisation embraces total equality of opportunity—because every dream deserves a chance to shine