JOSH NICHOLS

For over 20 years, Shiv has successfully scouted 1000's of talent across many sectors, including sports and entertainment. She witnessed firsthand how some individuals were missing out on opporitnities, not due to lack of talent, but because of barriers beyond their control.

Determined to change the game, she founded Sportainment & Makeebo Dreams. She created a unique a model that puts individuals first & ensuring fair access to opportunities

But opportunity alone isn't enough—wellbeing is vital. That’s why every individual is assigned a dedicated mentor, guiding them through challenges, setbacks, and moments of self-doubt, ensuring they remain motivated, confident, and empowered to keep pushing forward.

Alongside a powerhouse team of industry experts, Shivani is leveling the playing field—giving disadvantaged talent the support, access, and mentorship needed to break through and succeed. It’s not just about creating opportunities—it’s about transforming lives and shaping the future of sports and entertainment, one person at a time.

 Billy has over 16 years of experience working as a Agent within the Entertainment Industry. His track record of success, includes winning Grammy, Brit, MOBO, and BAFTA awards, He is passionate about live music, A&R, and business development within both the music and sports industries 

He has helped develop the careers of many global stars, including  RUN DMC, Zie Zie, Snoop Dogg,  Geko, Nadia Rose, and Nero

 Billy is on a mission to bring true equity into the entertainment space. He is committed to breaking down barriers, ensuring fair access to opportunities, and championing talented individuals who might otherwise be overlooked. His work is shaping a more inclusive and accessible entertainment industry where diversity thrives and undiscovered talent gets the recognition it deserves. 

 Renaldo has over 10 years working as a Sports Agent, specialising in talent scouting, contract negotiations, and securing commercial partnerships. His expertise extends to observing player performances. He has strong industry relationships with brands like Adidas and Pro Direct. Renaldo is instrumental in expanding rosters, securing sponsorships, and providing social media support to enhance his clients' visibility and career prospects. His ability to build trust, establish representation agreements, and drive business growth makes him a key figure in sports management. 

With over 16 years of experience in education, Aruna has dedicated her career to supporting individuals facing unique challenges.  She has been a key advocate for the needs of individuals, particularly those who may have faced barriers to achieving their dreams.   

Having served as a SENDCO (Special Educational Needs and Disabilities Coordinator), Aruna brings a wealth of expertise in identifying and addressing individual needs, promoting inclusion, and helping people thrive.  This experience, combined with her ongoing MSc in Psychology, gives Aruna a deep understanding of the psychological, social, and emotional factors that can impact people’s ability to pursue and achieve career success. 

With over a decade of experience in mental health nursing, Ernestina has dedicated her career to supporting individuals from diverse backgrounds and unique life scenarios. Her expertise in mental health care, crisis intervention, and holistic wellbeing strategies ensures that those in need receive tailored support and guidance.

Through her work, she empowers individuals to overcome challenges, build resilience, and thrive, reinforcing the importance of mental health in personal and professional development.

With over 15 years of experience working with the youth community, Jo has been instrumental in creating opportunities for young individuals in sports and entertainment. Her extensive background in project and event management, combined with a strong commitment to empowering youth, makes her an essential force behind Sportainment’s success.

Jo coordinates all events, trials, and workshops across the UK, ensuring that every initiative runs seamlessly and provides valuable experiences for individuals to showcase their talents and build industry connections. Her expertise extends to logistics management, stakeholder engagement, and strategic planning, driving the success of every program she leads.

With over three years of experience as a qualified Nutritional Therapist, Gemma plays a vital role in ensuring optimal nutritional wellbeing for all participants. 

Having trained at the BCNH College of Nutritional Therapy, she brings evidence-based expertise to support individuals in maintaining a balanced and health-conscious lifestyle.

Gemma works closely with schools, colleges, and institutions to ensure they provide nutritious and affordable meals, fostering better health outcomes in communities. As an integral part of our 360° holistic care approach, she is committed to implementing positive, sustainable steps that address nutritional gaps and promote long-term well-being

Sean Miles has revolutionised the way fitness should be done, transforming traditional training into an engaging, fun, and rewarding experience. With over 20 years of expertise, he provides elite coaching tailored to professional and academy-level athletes.

His approach goes beyond standard fitness routines—integrating advanced training techniques, mentorship, and strategic development to ensure athletes reach their peak performance while enjoying the process. Whether working on strength, agility, or skill refinement, Sean and his team create an environment where hard work feels exhilarating and progress is deeply fulfilling.

 Robert is dedicated to advancing women’s sports, managing events, trials, and coaching programs that empower girls and women globally. His work spans international communities, ensuring inclusive opportunities for individuals of all experience levels to engage in sport.

Through his programs, Robert champions participation at every level, inspiring the next generation of female athletes and empowering environments where women and girls can thrive in sports. His leadership is instrumental in building accessible pathways for young talents to develop their skills, gain confidence, and succeed in competitive environments

Ekow plays a vital role within Sportainment, dedicated to helping grassroots clubs source and secure meaningful partnership deals that enhance opportunities, funding, and long-term sustainability.

Through his work, Ekow connects local clubs with sponsors, organizations, and resources, ensuring that community-driven sports initiatives thrive. His efforts help provide better facilities, training programs, and competitive opportunities, giving athletes the support they need to succeed at every level.

As part of Sportainment’s mission, Ekow is committed to strengthening grassroots sports, making top-tier partnerships accessible, and ensuring every aspiring athlete gets the chance to chase their dreams.

Elz is a semi-professional footballer spearheading the development of competitive leagues designed to rival platforms like Baller League. His focus is on identifying and forming teams, creating opportunities for players to compete at various levels while fostering an inclusive football community.

This initiative provides immediate access to competitive football, empowering aspiring athletes to showcase their skills and progress within the sport. Through strategic planning and talent development, Elz is shaping a dynamic league system that ensures accessibility, engagement, and long-term sustainability in football.

 Rob plays a crucial role in assessing the needs of pupils and implementing the best possible support routes to ensure their sporting/creative growth. His expertise includes:

 Assessing Student Needs – Identifying barriers, including academic, social, and emotional challenges.  He collaborates with Schools & Institutions – Working closely with teachers, administrators, and external agencies to ensure pupils receive the necessary support.   He will develop Support Plans – Creating individualised strategies to help students thrive through special education programs, mental health support, or career guidance.   Rob and his team will advocate for Resources – Ensuring schools provide adequate facilities, funding, and tailored interventions to meet student needs.   

He will also lead Community & Parental Engagement – Liaising with families, local organisations, and government bodies to foster a holistic approach to student development.

Through his work, Rob is dedicated to helping young individuals access the right opportunities, overcome challenges, and achieve their full potential in education and beyond

 Rob is recognized as one of the UK's leading Finance Directors, known for his exceptional integrity and ethical approach to financial management. His commitment to responsible budgeting and resource allocation ensures that every pound is spent in the most impactful way possible, maximizing the reach and effectiveness of Sportainment’s initiatives.

With a focus on transparency, strategic financial planning, and sustainable investment, Rob plays a crucial role in ensuring that funds are utilised efficiently, extending opportunities to communities, grassroots organizations, and individuals who need them most. His expertise in financial governance and compliance safeguards the organisation's long-term success while driving social change

Shabana plays a critical role in ensuring the safety, protection, and wellbeing of all individuals within Sportainment. As Safeguarding Lead, she is responsible for:

Identifying & Addressing Risks – Monitoring and assessing potential safeguarding concerns to create a safe environment for all participants.  Policy Implementation – Ensuring that safeguarding policies and procedures are followed across all programs and events.    She is the first point of contact for all safeguarding issues, providing guidance, intervention, and support when needed.  Shabana compiles all Training & Awareness – Educating staff, volunteers, and participants on best practices for safeguarding and protection and  Collaborates with Authorities – Working closely with schools, local organisations, and governing bodies to uphold safeguarding standards.

Shabana’s dedication ensures that every individual feels safe, supported, and empowered within Sportainment’s programs.

Vicky plays a key role in managing, recruiting, and training all volunteers within Sportainment. She ensures that each volunteer is properly vetted, conducting relevant background checks to maintain a safe and effective environment for all participants.

Her responsibilities also include:   Volunteer Coordination – Assigning roles, ensuring volunteers are placed in positions that align with their skills and interests.   

Training & Development – Providing structured training programs to equip volunteers with the necessary knowledge and skills.   

 Compliance & Safeguarding – Overseeing background checks, policy adherence, and ethical standards to ensure a secure environment.   

Engagement & Retention – Creating a positive volunteer experience, fostering long-term commitment and involvement.

Vicky’s leadership ensures that Sportainment’s volunteer network remains strong, well-supported, and impactful

Abi is a qualified lawyer specializing in legal and policy-driven matters, ensuring that Sportainment operates with fair, ethical, and legally sound practices. She plays a crucial role in:

Contract Development & Compliance – Drafting and reviewing fair contracts that protect the interests of all parties involved.   Legal Guidance & Risk Management – Advising on legal challenges, compliance issues, and policy frameworks to safeguard operations.    

Policy Implementation & Advocacy – Ensuring that organizational policies align with legal standards while advocating for fair and inclusive practices.   

Stakeholder & Institutional Liaison – Collaborating with government bodies, legal institutions, and industry experts to uphold best practices.

Abi’s expertise ensures that Sportainment remains legally secure, ethically responsible, and policy-driven, allowing the organization to thrive while protecting its people and partnerships.

 Emma is a qualified nurse who provides essential medical support at Sportainment’s major events. Her role ensures that all participants, coaches, and staff receive on-site healthcare assistance, injury management, and wellbeing guidance.

With her expertise in sports-related healthcare, Emma plays a vital role in monitoring athlete safety, responding to medical needs, and promoting overall wellness during competitions, trials, and training sessions.

Jake was one of Sportainment’s first dreamers, driven by his passion for boxing and sales. 

 Jake is one of the strongest and most determined individuals on the team. Fiercely loyal and relentless in his pursuit of excellence, he does everything in his power to bring out the best in others. 

His journey was not without challenges — he faced moments of uncertainty. But deep down, he knew what was within him.

Despite the obstacles, Jake became the first in his family to attend university, all while holding down a job and dedicating himself to every training session. He consistently surpassed expectations and set the bar high for those who followed, proving that hard work and perseverance truly pay off. Through his dedication, he gained strength, confidence, and resilience, transforming from an amateur boxer into a near fully-fledged featherweight fighter.

Now, Jake represents youth engagement across all sports. His story is proof that the impossible is possible, inspiring young athletes to believe in their potential and take the necessary steps to achieve greatness. Through his leadership, he will continue to empower, mentor, and support the next generation in their sporting journeys.

Beyond his own success, Jake is passionate about teaching others the values of strength and self-belief, showing young athletes how to reach and exceed their goals. He helps them push past limitations, break through barriers, and develop the mindset needed to achieve greatness in their sport and personal lives

 Jerome is more than just a past student—he’s a true inspiration with a heart of gold and an unwavering passion for DJ’ing and music.

 Jerome’s journey is built on the foundation of self-belief—the driving force behind his success. It’s not just his own confidence that sets him apart; it’s his ability to inspire that same mindset in others, making them feel unstoppable, capable, and ready to take on any challenge.  His infectious energy lights up every room, and his ability to connect with and uplift others makes him a natural leader.

During his training sessions, Jerome showed extraordinary courage, standing up to sing in front of the entire class—no music, just pure passion. He knew others were nervous, so he led by example, proving that fearlessness and self-expression can inspire confidence in those around him. That moment marked him as someone who truly cares, someone willing to step up, encourage, and support others in their journeys.

Now, as Youth Entertainment Programs Manager, Jerome is on a mission to make a real difference in young people's lives. He helps individuals build plans, develop confidence, and unlock their potential—not just in music, but in life itself. For Jerome, nothing is more exciting than watching someone discover their own strength, find their voice, and step into their dreams. His work is fueled by a genuine love for people, and his commitment to guiding others toward success makes him an unstoppable force for change.