MEET THE TEAM

 For over 20 years, Shiv has empowered thousands across Sports, Entertainment, Finance, Tech, and Innovation, building a movement to make these industries accessible for all.

After uncovering the root causes behind rising NEET rates through deep engagement with job centres, schools, and communities, she realised change wouldn’t come from policy alone, so she built it herself.

Sportainment was born: a UK-registered charity delivering early intervention, mentorship, and real opportunities to disadvantaged youth. She helps level the playing field and unlock hidden talent nationwide.

Donavan is a recognised DEI leader, driving change across education, mental health, and inclusive workplaces. As Governor at Barnsley College and PrideLife Global Advocate, he champions equity, LGBTQ+ inclusion, and wellbeing. His lived experience and leadership in coaching, hiring, and engagement make him a powerful force for fairness and transformation.

We’re proud to have Donavan on our team — his expertise and compassion help us break barriers and build a more inclusive future across all sectors.

He is also amplifying Sportainment’s reach and impact through strategic social media engagement. 

With 16+ years in the entertainment game, Billy’s track record is legendary.  

Grammy, Brit, MOBO & BAFTA award-winning success & is passionate about live music, A&R, and building individual growth across music and sport 

He’s helped shape the careers of global icons like: RUN DMC, Zie Zie, Snoop Dogg, Geko, Nadia Rose and Nero

Now, as Head of Entertainment at Sportainment, Billy is on a mission to bring true equity into the industry by breaking down barriers, championing overlooked talent, and building a future where diversity thrives and undiscovered stars shine.

He’s also leading the launch of the Sportainment podcast, debuting December 2026, amplifying youth voices through bold, inclusive storytelling.

With 10+ years in sports management, Renaldo is a force in: 

Talent scouting, Contract negotiations 

& Commercial partnerships

 He’s helping disadvantaged students and athletes access incredible opportunities across grassroots, semi-pro, and professional clubs. 

He’s built trusted relationships with top brands like Adidas and Pro Direct, helping athletes expand their reach, secure sponsorships, and boost visibility 

From pitch-side analysis to developing media strategy, Renaldo drives careers forward with precision, passion, and purpose 

And with connections across the UK, he’s making sure talent from every corner gets seen.

With over 16 years of experience in education, Gunn has dedicated her career to supporting individuals facing unique challenges.  She has been a key advocate for the needs of individuals, particularly those who may have faced barriers to achieving their dreams.   

Having served as a SENDCO (Special Educational Needs and Disabilities Coordinator), Gunn brings a wealth of expertise in identifying and addressing individual needs, promoting inclusion, and helping people thrive.  This experience, combined with her ongoing MSc in Psychology, gives Gunn a deep understanding of the psychological, social, and emotional factors that can impact people’s ability to pursue and achieve career success. 

With over 15 years of experience working with the youth community, Jo has been instrumental in creating opportunities for young individuals. Her extensive background in project and event management, combined with a strong commitment to empowering youth, makes her an essential force behind Sportainment’s success.

Jo coordinates all events, trials, and workshops across the UK, ensuring that every initiative runs seamlessly and provides valuable experiences for individuals to showcase their talents and build industry connections. Her expertise extends to logistics management, stakeholder engagement, and strategic planning, driving the success of every program she leads.

 Gemma is a qualified Nutritional Therapist with over three years of experience, trained at the BCNH College of Nutritional Therapy. She plays a vital role in promoting long-term nutritional wellbeing across our programmes—advising schools, colleges, and clubs, and designing easy, affordable recipes that make healthy eating accessible to all. Her evidence-based approach ensures every participant receives tailored, sustainable support, regardless of their circumstances. 

Sean has revolutionised the way fitness should be done, transforming traditional training into an engaging, fun, and rewarding experience. With over 20 years of expertise, he provides elite coaching tailored to professional and academy-level athletes.

His approach goes beyond standard fitness routines, integrating advanced training techniques, mentorship, and strategic development to ensure athletes reach their peak performance while enjoying the process. Whether working on strength, agility, or skill refinement, Sean and his team create an environment where hard work feels exhilarating and progress is deeply fulfilling.

Robert is dedicated to advancing women’s sports, managing events, trials, and coaching programs that empower girls and women globally. His work spans international communities, ensuring inclusive opportunities for individuals of all experience levels to engage in sport.

Through his programs, Robert champions participation at every level, inspiring the next generation of female athletes and empowering environments where women and girls can thrive in sports. His leadership is instrumental in building accessible pathways for young talents to develop their skills, gain confidence, and succeed in competitive environments

Ekow plays a vital role within Sportainment, dedicated to helping Sportainment create meaningful partnerships that will enhance opportunities, funding, and long-term sustainability.

Through his work with local clubs, sponsors, and organisations, he’s helping community-driven sports thrive, with better facilities, training, and access to real opportunities.

 He connects the dots between grassroots talent and elite possibilities, ensuring every aspiring athlete gets a shot at their dream.

As part of Sportainment’s mission, Ekow is committed to strengthening grassroots sports, making top-tier partnerships accessible, and ensuring every aspiring athlete gets the chance to chase their dreams.

Rich brings 26 years of experience in UK schools, specialising in student development, safeguarding, and inclusive education. As Director of Achievement, he collaborates with institutions to build strong support systems and remove barriers across academic, wellness, and financial challenges. With leadership roles spanning SENCo, Mental Health Lead, and Safeguarding Trustee, Rich empowers students to thrive, build confidence, and reach their full potential.

Gary is spearheading the development of competitive leagues designed to rival platforms like Baller League across all sports. His focus is on identifying and forming teams, creating opportunities for players to compete at various levels while fostering an inclusive community.

This initiative provides immediate access to competitive opportunities to empower aspiring athletes to showcase their skills and progress within their chosen sport. Through strategic planning and talent development, Gary is shaping a dynamic league system that ensures accessibility, engagement, and long-term sustainability.

 Sportainment Leagues aren't just about playing, it’s about shaping the future of UK sports, equalising opportunities, and ensuring that every aspiring athlete has the chance to succeed 

Jan is a self-made technologist and industry leader, with a career spanning top organisations like the London Stock Exchange, JP Morgan, and Paramount. A specialist in network architecture and strategy, he’s also a dedicated mentor, offering round-the-clock support to help others succeed.

Currently, Jan is working with Sportainment to build training centres across the UK, creating pathways into elite tech careers. His mentorship and vision are transforming lives and opening doors across industries.

 Dr. Sneha Ramaswamy is a global leader in healthcare innovation, data science, and inclusive development, with over a decade of experience across Southeast Asia and the UK. Based in Jakarta, she drives medical research, scales tech startups, and leads cross-border partnerships that bridge systemic gaps in access. A passionate humanitarian, Sneha works with grassroots organisations to ensure women and children receive vital healthcare and education. Her ability to turn complex insights into compassionate action makes her a trusted connector across government, corporate, and nonprofit sectors. 

 With over a decade in mental health nursing, Ernestina has dedicated her career to supporting individuals from all walks of life through crisis intervention, holistic wellbeing, and trauma-informed care. Her approach centres on empowerment—helping people move from surviving to thriving by building resilience and self-belief.

She integrates leading clinical tools, including ReQoL, PROM, and PHQ-9, to deliver tailored, measurable support. Through her work, Ernestina reinforces a powerful truth: mental health isn’t separate from success, it’s the foundation of it.

ll-beinge Shabana is an experienced Headteacher who has worked extensively in schools with a high proportion of disadvantaged pupils, including those eligible for Pupil Premium and Free School Meals (FSM), as well as schools with a significant number of children with Special Educational Needs (SEN).
Driven by a deep passion for closing the attainment and opportunity gap, Shabana brings this commitment to the heart of all the work she undertakes.
She has served as a Designated Safeguarding Lead for many years, delivering high-quality training to both staff and volunteers. Her dedication to ensuring the safety, w, and success of every child is central to her leadership. 

 Abi is a lawyer specialising in branding, rights management, and policy-driven practice. She ensures Sportainment operates ethically and legally—developing fair contracts, advising on compliance, and aligning policies with best practice. Her work with stakeholders and institutions helps safeguard operations and promote inclusive, rights-respecting environments. Abi’s expertise keeps our organisation protected, principled, and future-ready. 

Emma is a qualified nurse who provides essential medical support at Sportainment’s major events. Her role ensures that all participants, coaches, and staff receive on-site healthcare assistance, injury management, and wellbeing guidance.

With her expertise in sports-related healthcare, Emma plays a vital role in monitoring athlete safety, responding to medical needs, and promoting overall wellness during competitions, trials, and training sessions.

Jake is a powerhouse of strength, loyalty, and determination. Balancing university, work, and training, he transformed from an amateur boxer into a near fully-fledged semi-pro fighter, setting the bar high for those around him.

Now leading youth engagement across all sports, Jake empowers young athletes to believe in their potential, break through barriers, and pursue greatness. He mentors with purpose, teaching the values of strength, self-belief, and resilience, helping others exceed their goals both in sport and life.

  Jerome is a passionate youth leader with a gift for inspiring confidence and self-belief through music and mentorship. Known for his infectious energy and fearless self-expression, he uplifts others by leading with honesty, encouragement, and heart. Now driving youth development, Jerome is committed to helping young people realise their potential, not just in music, but in life, while being a role model his daughter, Autumn.

 Rob Couser is a respected and dependable finance specialist who leads Sportainment’s financial strategy, grants, and accounts with precision and integrity. With experience across financial services and FMCG, he brings sharp insight to every decision.

Beyond the numbers, Rob is deeply committed to wellbeing ,supporting individuals facing financial hardship with guidance and mentorship. His expertise and heart-led approach are key to Sportainment’s operational strength and mission to unlock potential.

Fateha is a trailblazing educator and doctoral researcher who bridges corporate tech and inclusive education. With over eight years as Head of Computing & IT in high-barrier schools, she’s transformed Computer Science into a tool for equity and aspiration.

A former IT professional, she’s now pursuing a PhD at King’s College London, embedding cybersecurity and computational thinking into the UK curriculum. Passionate about empowering girls and underrepresented youth, Fateha designs programs that dismantle barriers and create real pathways into tech careers. She embodies Sportainment’s bold, inclusive, impact-driven ethos.