🔥100% Engagement🚀100% referral rate⚡100% journey success
REAL STORIES. REAL IMPACT
Together, we have helped thousands reach and exceed their dreams all over the UK, working closely with schools, colleges, and local authorities to ensure every single underrepresented child and young adult gets equal access to ALL opportunities and thrives free from limitations.
Here are a few case studies of individuals we’ve recently empowered—each breaking barriers, unlocking new opportunities, and thriving in industries once out of reach. Every one of them has not only succeeded but also paid it forward and recommended others who have benefited from the same support.
Many of these Sportainers are now working alongside us, applying their expertise to mentor, scout new talent, and expand opportunities for the next generation. Their firsthand experience with our process demonstrates how Sportainment creates real pathways to success.
Case Study: Jo the Boxer who sells Grit, Growth & Game-Changing Potential
From the moment we met Jo, it was clear this was someone with rare and undiscovered potential. Despite being told he couldn’t achieve by teachers and others around him, Jo bet on himself and refused to back down. One of his first major milestones? He became the first in his family to attend university, working throughout and never once giving up.
After graduation, Jo was struggling to find his dream role, but his determination shone through instantly. His confidence, drive, and ability to connect with people made it obvious, Jo was built for more. His talent as a boxer added another dimension to his journey, and we made sure his professional training, boxing development, and fitness programs worked in sync.
Boxing is Jo’s outlet, his fuel. Every single day, he does something for his boxing and fitness—whether it’s training, running, or mental preparation. It’s not just physical strength he’s built; it’s mental toughness, discipline, and clarity.
Through setbacks and challenges, boxing gave him structure and self-belief. It helps shape how he shows up in his career and life.
We didn’t land the perfect job overnight, but Jo never gave up. His resilience through setbacks, his full commitment to every training session, and his focus on building himself up day by day led to a transformation - one for the books!
From uncertain beginnings to becoming his strongest self, Jo is now thrivin, and still growing.
Today, he’s helping others chase their dreams, sharing his story, mentoring, and motivating while continuing to smash his own goals. We genuinely believe Jo will be one of the standout leaders of the next generation. And we're so proud to be part of his journey.
Case Study: Bee the Singer From the Streets to the Spotlight
Bee’s journey was one of resilience, healing, and transformation. Arriving as a refugee, she faced domestic violence, homelessness, drug abuse, mental health struggles and the overwhelming challenge of rebuilding her life. But through it all, one dream kept her going—she wanted to sing.
Before stepping onto the stage, Bee’s well-being had to come first. We arranged a full medical check, secured safe housing, and built a strong support system to restore her confidence. Over six months, our team worked tirelessly—accompanying her to medical appointments, strengthening family relationships, and ensuring she felt safe and heard. From there, the work began—not just on her voice, but on her mindset, self-belief, and confidence.
Only then did the real transformation begin. With dedicated training, Bee not only found her voice—she mastered it. Within six months, she stepped onto the stage, a completely transformed performer, ready to share her gift with the world. Today, she’s singing regularly and has even formed her own band, proving that talent, determination, and the right support can turn dreams into reality.
Bee’s story is a testament to what happens when barriers are broken and opportunities are made accessible. She didn't just reclaim her voice—she claimed her future.
Case Study: Leon the Footballer From Foster Care to Semi Pro
Leon’s journey was shaped by challenges from an early age. Growing up in the foster system, stability was rare, and opportunities felt out of reach. His love for football was undeniable, but without consistent support, the dream of playing professionally seemed distant.
That’s where we stepped in. From the moment we met Leon, we saw his passion, raw talent, and determination. We connected him with elite coaches, tailored training programs, and a strong support system to help him develop both on and off the pitch.
Through our mentorship and wellbeing initiatives, Leon gained the confidence and structure he needed to grow. We provided essential funding for kit, travel, and training fees, removing the financial barriers that had held him back. His transformation was swift—within months, he was trialing for top academies, earning recognition from scouts.
Today, Leon is a semi-professional footballer, playing at a competitive level with aspirations for the big leagues. But beyond football, his journey represents the power of opportunity and belief.
Since achieving success, we’ve remained in close contact with Leon, supporting his continued growth. We helped him secure a role in sales at a sports agency, where his talents extend beyond the pitch. Leon’s trust in us led him to connect us with two other individuals, whom we successfully trained and placed within the same company—allowing them to work together both on and off the field
Case Study: Mat's Journey from Caregiver to a Tech Wizz
Mat’s story is one of resilience, passion, and transformation. As the main carer for his mother, his time was not his own, and financial constraints meant he had little opportunity to build a future for himself. Being neurodiverse, navigating traditional career pathways was even more challenging. With no prior work experience, low confidence, and a lack of support, Mat had never imagined a life outside of his caregiving responsibilities.
However, he had something powerful—passion. Despite the challenges, Mat had spent years self-learning CAD and related technologies, becoming incredibly skilled without formal training. When we met Mat, we saw the potential he couldn’t yet see in himself. We brought his ambition to life, encouraged him to showcase his abilities by building a portfolio that reflected his expertise, and most importantly, we helped him believe in himself.
Through mentorship, we worked on building his confidence, creating better support at home, and identifying opportunities where Mat’s skills could add genuine value to a team. Over the course of a few months, we connected with companies that valued talent beyond conventional experience—and then, it happened.
An incredible organisation took Mat on, giving him a chance to apply his knowledge in a professional environment. Mat’s transformation was not just about securing a job—it was about realizing how incredible he truly is. His self-belief flourished, and his passion finally had the space to thrive.
Mat has been forever thankful, and we couldn’t be prouder. We learned just as much from him as he did from us. His story is a testament to the power of determination, mentorship, and the right opportunities. Mat is proof that passion, when nurtured, can carve a path where experience alone cannot.
What an incredible human.
Case Study: BN – Turning Rejection into Realisation
BN arrived in the UK armed with a degree in IT and a big dream - to build a career in the tech sector. But the reality was harsh. Despite his qualifications, he faced constant rejection, couldn’t break into the industry, and was left feeling dejected and out of ideas.
He was recommended to Sportainment, and everything changed. From the moment we met him, we saw not just his qualifications, but his potential. We recognised that while his technical skills were strong, his confidence had taken a hit.
We focused on building him up holistically—developing his professional profile while also restoring his self-belief. We helped him identify his strengths, refine his CV, elevate his interview skills, and most importantly, helped him understand what was possible.
After just a few focused sessions, BN was informed, motivated, and clear on his goals. Within three months, he landed his dream job in the IT sector—and is now thriving.
BN’s journey is proof that with the right support, perseverance, and belief, barriers can be broken—and futures rewritten.
Unlocking Potential & Paying It Forward
The Sportainment Story
REVIEWS
REVIEWS
REVIEWS
"I had the privilege of working with Shiv Sharma and the incredible team at Makeebo Dreams, a UK-registered charity that truly stands out for its dedication to advocating for total diversity, equality, and inclusion"
"Their passion for creating opportunities for underrepresented individuals is nothing short of inspiring. Makeebo Dreams g
"I had the privilege of working with Shiv Sharma and the incredible team at Makeebo Dreams, a UK-registered charity that truly stands out for its dedication to advocating for total diversity, equality, and inclusion"
"Their passion for creating opportunities for underrepresented individuals is nothing short of inspiring. Makeebo Dreams goes beyond just words—they actively enable access to opportunities across a wide range of sectors and industries, ensuring fair treatment for individuals from all backgrounds and situations"
"What sets Makeebo Dreams apart is their commitment to driving real change. Their work isn’t just about opening doors; it’s about breaking barriers and reshaping mindsets to foster more inclusive workplaces."
"If your organisation is serious about making a positive impact and embracing diversity, I cannot recommend Shiv Sharma and Makeebo Dreams enough. They are not just advocates; they are changemakers paving the way for a fairer, more equitable future. "
"Simply put, Shiv is easily the best Trainer I've worked with. When we first spoke, she took the time out to get to know me beyond my credentials in order to gauge my personality as well as my experience. This was refreshing in an industry where you're normally pushed towards generic courses
Throughout the proces,s Shiv acted as a mentor and a friend, genuinely invested in my preparation for landing my dream role as well as my success once I had started. We spoke regularly, with every conversation being productive and enjoyable, and we still keep in touch now. Shiv will definitely be my first point of contact and she should be yours too. "
REVIEWS
REVIEWS
REVIEWS
" I have collaborated with Shiv numerous times over the past decade. She demonstrates an unwavering passion for helping others, especially in realising their potential and providing them with the right tools to achieve their dreams. Her personality is characterised by a relentless drive coupled with an empathetic approach. Shiv is on a m
" I have collaborated with Shiv numerous times over the past decade. She demonstrates an unwavering passion for helping others, especially in realising their potential and providing them with the right tools to achieve their dreams. Her personality is characterised by a relentless drive coupled with an empathetic approach. Shiv is on a mission to bring not just partial, but total equality into the workplace, and she won't stop until this goal is fully realised"
"It was apparent to Shiv quickly, just by asking the right questions that she saw potential in me for something great "
"I wanted to take a moment to express my admiration for you and your incredible dedication to charitable work and caring for others. Your selflessness and compassion truly inspire those around you, including me.
From organising community events to volunteering your time and resources, you consistently go above and beyond to make a positive impact in the lives of others. Your ability to connect with people and understand their needs is a rare gift, and it's heartwarming to see how much joy you bring to those you help."
"I wholeheartedly recommend you for any opportunities or initiatives that align with your passion for helping others. Your commitment to making the world a better place is unmatched, and I do not doubt that you will continue to inspire and uplift many more lives."
"Thank you for being such a wonderful friend and a beacon of hope in our community. Keep shining your light!"
REVIEWS
REVIEWS
REVIEWS
"It is with great enthusiasm that I recommend Shiv, whose dedication and passion for helping others is evident through her leadership at Makeebo Dreams.
Her innovative approach to helping others not only addresses immediate needs but also fosters sustainable change with the support of her partners and sponsors.
Shiv’s ability to inspire v
"It is with great enthusiasm that I recommend Shiv, whose dedication and passion for helping others is evident through her leadership at Makeebo Dreams.
Her innovative approach to helping others not only addresses immediate needs but also fosters sustainable change with the support of her partners and sponsors.
Shiv’s ability to inspire volunteers has helped make a difference to their lives."
"Her commitment to the cause is truly commendable, her passion is unbreakable, and her mission benefits both the individual seeking employment but also companies who are seeking to be educated on correct DEI practices and principles. Shiv has been able to recruit individuals with all capabilities and backgrounds, which has enriched her teams."
"Shiv is kind, patient, and caring. She and her team will always go out of their way to make sure each individual is heard and protected. She is one of a kind. "
"Shiv has tackled and conditioned my weaknesses into strengths, through building my confidence and skillset by regular check-ins and coaching sessions.
It is now apparent to me as her student that Shiv’s impact is both long-term and short-term! I believe that Shiv’s training has much to do with why I successfully acquired a role in sales, and am now consistently exceeding my target"
enhance diversity, equity, & inclusion
The Outcome?
Diversity, Equity, and Inclusion (DEI) can be a game-changer for underrepresented individuals in sports and entertainment, ensuring fair access, visibility, and career progression. Here’s how:
🔥 Breaking Barriers to Entry – Many talented individuals face systemic obstacles due to socioeconomic status, race, gender, or disability. DEI initiatives remove these barriers by providing scholarships, mentorship programs, and inclusive recruitment practices.
🚀 Amplifying Representation – Visibility matters. When diverse athletes, performers, and creators are given platforms, it inspires future generations and challenges outdated stereotypes.
⚡ Creating Safe & Inclusive Spaces – DEI ensures that locker rooms, training facilities, and entertainment venues are free from discrimination, fostering mental well-being and confidence.
🏆 Providing Equal Career Opportunities – Many industries rely on networking and connections, which can exclude underrepresented talent. DEI opens doors through inclusive hiring, leadership development, and sponsorship programs.
🌟 Driving Innovation & Growth – Diverse teams bring fresh perspectives, leading to groundbreaking performances, storytelling, and athletic achievements.
💡 Ensuring Fair Pay & Recognition – DEI initiatives push for equal compensation and recognition, ensuring that talented individuals aren’t undervalued
Increase Knowledge
Inclusion champions connection, belonging, and empowerment. When individuals feel truly valued and everyone's voice is heard, collaboration becomes more dynamic and isolation fades.
The impact? Morale soars, relationships strengthen, and creativity flourishes. With a culture built on acceptance and equity, employees feel inspired to contribute their best ideas, driving innovation and success.
And it doesn’t stop there. A truly inclusive environment creates a positive feedback loop, where engagement leads to higher job satisfaction, stronger collaboration, and a workforce that thrives together.
Improve Wellbeing
DEI directly enhances well-being by empowering each individual and the whole community Here’s how:
🔥 Reduces Stress & Anxiety – Inclusive environments minimise discrimination and bias, allowing individuals to be their authentic selves without fear of judgment. This leads to lower stress levels and improved mental health.
🚀 Boosts Job Satisfaction & Engagement – When people feel recognized and included, their motivation and productivity increase. Employees in inclusive workplaces report higher job satisfaction and stronger workplace relationships.
⚡ Encourages Innovation & Creativity – Diverse perspectives drive problem-solving and fresh ideas. When individuals feel safe to express themselves, they contribute more meaningfully, leading to groundbreaking solutions.
🏆 Improves Physical Health – DEI initiatives promote inclusivity in wellness programs, ensuring equal access to health-promoting activities. This leads to better overall wellbeing for employees and communities.
🌟 Creates a Positive Feedback Loop – A truly inclusive environment reinforces engagement, leading to higher morale, stronger collaboration, and a thriving workforce
They gain the confidence to bring THEIR AUTHENTIC SELVES TO EVERY SITUATION
In work support
We provide ongoing In-Work Support, including continuous guidance and mentorship to ensure individuals not only achieve success but also sustain it. Our structured support system helps navigate challenges, build resilience, and stay on track towards set goals and ambitions.
🔥 Tailored Mentoring & Guidance – Once individuals secure placements in clubs or teams, we provide one-to-one mentoring to ensure smooth transitions and continuous development. This includes career coaching, mindset strengthening, and skill refinement to help them thrive.
🚀 Wellbeing & Inclusion Initiatives – We prioritize mental and physical wellbeing, ensuring individuals feel supported, valued, and included. Through structured wellbeing programs, access to health professionals, and safe spaces, we help maintain confidence and resilience in high-performance environments.
⚡ Skill Development & Progression – Our ongoing training programs, networking opportunities, and industry partnerships ensure that individuals have the resources needed to excel and advance. We also advocate for fair treatment, equal opportunities, and access to leadership pathways
BOOST YOUR ORGANISATION'S DEI AWARENESS & KNOWLEDGE
Organise a meeting and explore how we can drive impact together.
Reach out at legendsaremade@sportainment.org.uk