🔥 100% Engagement 🚀 100% Satisfaction⚡ 100% retention
Case Study: J the Boxer From Struggle to Strength
JS grew up in a deprived area of London, where challenges were constant. His school experience was tough, not just academically, but emotionally—teachers often looked at him through a lens of stereotypes, assuming his path would mirror others before him. Self-belief was a struggle, and his home life, marked by conflict and instability, offered little refuge. His bed was the couch, a stark reminder of the obstacles he faced daily.
But amidst the chaos, boxing became his escape—his lifeline. Inspired by the mindset of Floyd Mayweather, one of the greatest boxers of all time, JS learned the values of determination, structure, and relentless self-belief. With every punch thrown, he felt himself breaking free from the limitations imposed on him, proving to himself that he could carve his own destiny.
Then, his real journey began. We stepped in, not just to refine his boxing skills, but to shape his confidence, build his character, and create pathways for his career. The transformation was swift—within just three months, he became an amateur boxer. But his success didn’t stop in the ring. After completing our career training program, he landed a fantastic role, and in his first month, he became the top-performing salesperson in his organization.
JS’s story proves that talent exists everywhere, but opportunity must be made accessible. His success is a testament to what happens when belief replaces doubt and when doors are opened for those ready to step through.
Case Study: Bee the Singer From the Streets to the Spotlight
Bee’s journey was one of resilience, healing, and transformation. Arriving as a refugee, she faced domestic violence, homelessness, and the overwhelming challenge of rebuilding her life. But through it all, one dream kept her going—she wanted to sing.
Before she could step onto the stage, we knew her wellbeing had to come first. We ensured she had a full medical check, secured safe housing, and provided the support system she needed to rebuild her confidence. From there, the work began—not just on her voice, but on her mindset, self-belief, and future.
With dedicated training, Bee not only found her voice—she mastered it. Within six months, she stepped onto the stage, a completely transformed performer, ready to share her passion with the world. Today, she’s singing regularly, and has even formed her own band, proving that talent, determination, and the right support can turn dreams into reality.
Bee’s story is a testament to what happens when barriers are broken and opportunities are made accessible. She didn't just reclaim her voice—she claimed her future.
Case Study: Leon the Footballer From Foster Care to Semi Pro
Leon’s journey was shaped by challenges from an early age. Growing up in the foster system, stability was rare, and opportunities felt out of reach. His love for football was undeniable, but without consistent support, the dream of playing professionally seemed distant.
That’s where we stepped in. From the moment we met Leon, we saw his passion, raw talent, and determination. We connected him with elite coaches, tailored training programs, and a strong support system to help him develop both on and off the pitch.
Through our mentorship and wellbeing initiatives, Leon gained the confidence and structure he needed to grow. We provided essential funding for kit, travel, and training fees, removing the financial barriers that had held him back. His transformation was swift—within months, he was trialing for top academies, earning recognition from scouts.
Today, Leon is a semi-professional footballer, playing at a competitive level with aspirations for the big leagues. But beyond football, his journey represents the power of opportunity and belief.
The Sportainment Story
REVIEWS
REVIEWS
REVIEWS
"I had the privilege of working with Shiv Sharma and the incredible team at Makeebo Dreams, a UK-registered charity that truly stands out for its dedication to advocating for total diversity, equality, and inclusion"
"Their passion for creating opportunities for underrepresented individuals is nothing short of inspiring. Makeebo Dreams g
"I had the privilege of working with Shiv Sharma and the incredible team at Makeebo Dreams, a UK-registered charity that truly stands out for its dedication to advocating for total diversity, equality, and inclusion"
"Their passion for creating opportunities for underrepresented individuals is nothing short of inspiring. Makeebo Dreams goes beyond just words—they actively enable access to opportunities across a wide range of sectors and industries, ensuring fair treatment for individuals from all backgrounds and situations"
"What sets Makeebo Dreams apart is their commitment to driving real change. Their work isn’t just about opening doors; it’s about breaking barriers and reshaping mindsets to foster more inclusive workplaces."
"If your organisation is serious about making a positive impact and embracing diversity, I cannot recommend Shiv Sharma and Makeebo Dreams enough. They are not just advocates; they are changemakers paving the way for a fairer, more equitable future. "
"Simply put, Shiv is easily the best Trainer I've worked with. When we first spoke, she took the time out to get to know me beyond my credentials in order to gauge my personality as well as my experience. This was refreshing in an industry where you're normally pushed towards generic courses
Throughout the proces,s Shiv acted as a mentor and a friend, genuinely invested in my preparation for landing my dream role as well as my success once I had started. We spoke regularly, with every conversation being productive and enjoyable, and we still keep in touch now. Shiv will definitely be my first point of contact and she should be yours too. "
REVIEWS
REVIEWS
REVIEWS
" I have collaborated with Shiv numerous times over the past decade. She demonstrates an unwavering passion for helping others, especially in realising their potential and providing them with the right tools to achieve their dreams. Her personality is characterised by a relentless drive coupled with an empathetic approach. Shiv is on a m
" I have collaborated with Shiv numerous times over the past decade. She demonstrates an unwavering passion for helping others, especially in realising their potential and providing them with the right tools to achieve their dreams. Her personality is characterised by a relentless drive coupled with an empathetic approach. Shiv is on a mission to bring not just partial, but total equality into the workplace, and she won't stop until this goal is fully realised"
"It was apparent to Shiv quickly, just by asking the right questions that she saw potential in me for something great "
"I wanted to take a moment to express my admiration for you and your incredible dedication to charitable work and caring for others. Your selflessness and compassion truly inspire those around you, including me.
From organising community events to volunteering your time and resources, you consistently go above and beyond to make a positive impact in the lives of others. Your ability to connect with people and understand their needs is a rare gift, and it's heartwarming to see how much joy you bring to those you help."
"I wholeheartedly recommend you for any opportunities or initiatives that align with your passion for helping others. Your commitment to making the world a better place is unmatched, and I do not doubt that you will continue to inspire and uplift many more lives."
"Thank you for being such a wonderful friend and a beacon of hope in our community. Keep shining your light!"
REVIEWS
REVIEWS
REVIEWS
"It is with great enthusiasm that I recommend Shiv, whose dedication and passion for helping others is evident through her leadership at Makeebo Dreams.
Her innovative approach to helping others not only addresses immediate needs but also fosters sustainable change with the support of her partners and sponsors.
Shiv’s ability to inspire v
"It is with great enthusiasm that I recommend Shiv, whose dedication and passion for helping others is evident through her leadership at Makeebo Dreams.
Her innovative approach to helping others not only addresses immediate needs but also fosters sustainable change with the support of her partners and sponsors.
Shiv’s ability to inspire volunteers has helped make a difference to their lives."
"Her commitment to the cause is truly commendable, her passion is unbreakable, and her mission benefits both the individual seeking employment but also companies who are seeking to be educated on correct DEI practices and principles. Shiv has been able to recruit individuals with all capabilities and backgrounds, which has enriched her teams."
"Shiv is kind, patient, and caring. She and her team will always go out of their way to make sure each individual is heard and protected. She is one of a kind. "
"Shiv has tackled and conditioned my weaknesses into strengths, through building my confidence and skillset by regular check-ins and coaching sessions.
It is now apparent to me as her student that Shiv’s impact is both long-term and short-term! I believe that Shiv’s training has much to do with why I successfully acquired a role in sales, and am now consistently exceeding my target"
enhance diversity, equity, & inclusion
The Outcome?
Diversity, Equity, and Inclusion (DEI) can be a game-changer for underrepresented individuals in sports and entertainment, ensuring fair access, visibility, and career progression. Here’s how:
🔥 Breaking Barriers to Entry – Many talented individuals face systemic obstacles due to socioeconomic status, race, gender, or disability. DEI initiatives remove these barriers by providing scholarships, mentorship programs, and inclusive recruitment practices.
🚀 Amplifying Representation – Visibility matters. When diverse athletes, performers, and creators are given platforms, it inspires future generations and challenges outdated stereotypes.
⚡ Creating Safe & Inclusive Spaces – DEI ensures that locker rooms, training facilities, and entertainment venues are free from discrimination, fostering mental well-being and confidence.
🏆 Providing Equal Career Opportunities – Many industries rely on networking and connections, which can exclude underrepresented talent. DEI opens doors through inclusive hiring, leadership development, and sponsorship programs.
🌟 Driving Innovation & Growth – Diverse teams bring fresh perspectives, leading to groundbreaking performances, storytelling, and athletic achievements.
💡 Ensuring Fair Pay & Recognition – DEI initiatives push for equal compensation and recognition, ensuring that talented individuals aren’t undervalued
Increase Knowledge
Inclusion champions connection, belonging, and empowerment. When individuals feel truly valued and everyone's voice is heard, collaboration becomes more dynamic and isolation fades.
The impact? Morale soars, relationships strengthen, and creativity flourishes. With a culture built on acceptance and equity, employees feel inspired to contribute their best ideas, driving innovation and success.
And it doesn’t stop there. A truly inclusive environment creates a positive feedback loop, where engagement leads to higher job satisfaction, stronger collaboration, and a workforce that thrives together.
Improve Wellbeing
DEI directly enhances well-being by empowering each individual and the whole community Here’s how:
🔥 Reduces Stress & Anxiety – Inclusive environments minimise discrimination and bias, allowing individuals to be their authentic selves without fear of judgment. This leads to lower stress levels and improved mental health.
🚀 Boosts Job Satisfaction & Engagement – When people feel recognized and included, their motivation and productivity increase. Employees in inclusive workplaces report higher job satisfaction and stronger workplace relationships.
⚡ Encourages Innovation & Creativity – Diverse perspectives drive problem-solving and fresh ideas. When individuals feel safe to express themselves, they contribute more meaningfully, leading to groundbreaking solutions.
🏆 Improves Physical Health – DEI initiatives promote inclusivity in wellness programs, ensuring equal access to health-promoting activities. This leads to better overall wellbeing for employees and communities.
🌟 Creates a Positive Feedback Loop – A truly inclusive environment reinforces engagement, leading to higher morale, stronger collaboration, and a thriving workforce
They gain the confidence to bring THEIR AUTHENTIC SELVES TO EVERY SITUATION
In work support
We provide ongoing In-Work Support, including continuous guidance and mentorship to ensure individuals not only achieve success but also sustain it. Our structured support system helps navigate challenges, build resilience, and stay on track towards set goals and ambitions.
🔥 Tailored Mentoring & Guidance – Once individuals secure placements in clubs or teams, we provide one-to-one mentoring to ensure smooth transitions and continuous development. This includes career coaching, mindset strengthening, and skill refinement to help them thrive.
🚀 Wellbeing & Inclusion Initiatives – We prioritize mental and physical wellbeing, ensuring individuals feel supported, valued, and included. Through structured wellbeing programs, access to health professionals, and safe spaces, we help maintain confidence and resilience in high-performance environments.
⚡ Skill Development & Progression – Our ongoing training programs, networking opportunities, and industry partnerships ensure that individuals have the resources needed to excel and advance. We also advocate for fair treatment, equal opportunities, and access to leadership pathways
BOOST YOUR ORGANISATION'S DEI AWARENESS & KNOWLEDGE
Organise a meeting and explore how we can drive impact together.
Reach out at legendsaremade@sportainment.org.uk